Product & Brand Designer
Sierra de Madrid, Spain
Mar Garachana
Mar Garachana
Mar Garachana
Deepme
Deepme
Year
Year
2022
2022
Info
Info
Designing a lightweight social tool that connects digital identity with real-world presence.
Designing a lightweight social tool that connects digital identity with real-world presence.
Deliverables
Deliverables
Visual Identity (MVP) · Product Design · UX & UI · Mobile App Design
Visual Identity (MVP) · Product Design · UX & UI · Mobile App Design
Description
Deepme aimed to bring the richness of digital identity into everyday, physical interactions. The product allowed users to share tailored personal information through a unique, scannable code — adjustable for different contexts like social, professional, or events.
Engagement
3 months (Freelance Product Designer)
Brief
Create a fast, user-friendly MVP — both brand and product — to validate product-market fit for a new kind of social sharing experience.
Challenge
In a world saturated with digital presence, Deepme aimed to create a product that brought curated digital identity into real-life interactions. The concept was simple: give users one scannable code they could customize to show just the right version of themselves—professional, casual, social, or even anonymous.
This was a compact but conceptually rich project, where the main challenge was speed: build just enough design — identity and interface — to support a quick test in the market, without sacrificing clarity or cohesion.
The app’s idea was nuanced, but our window for validation was tight. We had to move quickly, with a clear hierarchy of design priorities: make it understandable, make it feel modern, and make it flexible enough for user scenarios from dating to networking.
We also needed a brand that could support early trust and memorability, even if it wasn’t final. Designing “just enough” while planning for scalability later was a key part of my role.
Approach
Developed a lightweight visual identity on the go, designed to be effective for MVP testing without investing in a full brand system.
Delivered high-fidelity app designs focused on clarity, minimal onboarding, and ease of use.
Designed core flows for profile creation, QR sharing, and viewing other profiles with varying privacy levels.
Focused on flexibility, allowing users to customize how they’re represented depending on the situation.
Outcome
We launched a quick, polished MVP that made it easy to test assumptions and collect feedback. The result was a sleek prototype that allowed us to assess whether the project had traction, with a design system that provided a strong foundation for further iterations.
Description
Deepme aimed to bring the richness of digital identity into everyday, physical interactions. The product allowed users to share tailored personal information through a unique, scannable code — adjustable for different contexts like social, professional, or events.
Engagement
3 months (Freelance Product Designer)
Brief
Create a fast, user-friendly MVP — both brand and product — to validate product-market fit for a new kind of social sharing experience.
Challenge
In a world saturated with digital presence, Deepme aimed to create a product that brought curated digital identity into real-life interactions. The concept was simple: give users one scannable code they could customize to show just the right version of themselves—professional, casual, social, or even anonymous.
This was a compact but conceptually rich project, where the main challenge was speed: build just enough design — identity and interface — to support a quick test in the market, without sacrificing clarity or cohesion.
The app’s idea was nuanced, but our window for validation was tight. We had to move quickly, with a clear hierarchy of design priorities: make it understandable, make it feel modern, and make it flexible enough for user scenarios from dating to networking.
We also needed a brand that could support early trust and memorability, even if it wasn’t final. Designing “just enough” while planning for scalability later was a key part of my role.
Approach
Developed a lightweight visual identity on the go, designed to be effective for MVP testing without investing in a full brand system.
Delivered high-fidelity app designs focused on clarity, minimal onboarding, and ease of use.
Designed core flows for profile creation, QR sharing, and viewing other profiles with varying privacy levels.
Focused on flexibility, allowing users to customize how they’re represented depending on the situation.
Outcome
We launched a quick, polished MVP that made it easy to test assumptions and collect feedback. The result was a sleek prototype that allowed us to assess whether the project had traction, with a design system that provided a strong foundation for further iterations.