Product & Brand Designer

Sierra de Madrid, Spain

Mar Garachana

Mar Garachana

Mar Garachana

  • I'm Mar, a Product & Brand Designer with 10+ years of experience creating user-centered digital products that balance strategy, clarity, and visual impact.

  • I'm Mar, a Product & Brand Designer with 10+ years of experience creating user-centered digital products that balance strategy, clarity, and visual impact.

Bio

  • Hi, I'm Mar — a senior designer specializing in digital products and branding, with a versatile skill set that spans interaction design, UX consulting, and brand strategy.


    I blend creativity, strategic thinking, and technical precision to craft user-centered solutions that balance function and beauty, shaping holistic product experiences across industries.


    My background combines frontend development and communication studies, giving me both technical depth and humanistic perspective — grounded in systems thinking, shaped by semiotics, and always guided by empathy.


    I'm a strong team player who thrives on collaboration, often acting as a bridge between stakeholders and engineers — translating business goals into clear, purposeful design while aligning closely with technical teams.


    While I value the opportunity to guide and collaborate with others, I’m equally committed to working as a hands-on designer — crafting thoughtful, user-centered solutions that elevate both experience and brand.

    I also write, draw, and daydream about science fiction — currently working from the peaceful Sierra de Madrid, with three dogs at my feet.



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Bio

  • Hi, I'm Mar — a senior designer specializing in digital products and branding, with a versatile skill set that spans interaction design, UX consulting, and brand strategy.


    I blend creativity, strategic thinking, and technical precision to craft user-centered solutions that balance function and beauty, shaping holistic product experiences across industries.


    My background combines frontend development and communication studies, giving me both technical depth and humanistic perspective — grounded in systems thinking, shaped by semiotics, and always guided by empathy.


    I'm a strong team player who thrives on collaboration, often acting as a bridge between stakeholders and engineers — translating business goals into clear, purposeful design while aligning closely with technical teams.


    While I value the opportunity to guide and collaborate with others, I’m equally committed to working as a hands-on designer — crafting thoughtful, user-centered solutions that elevate both experience and brand.

    I also write, draw, and daydream about science fiction — currently working from the peaceful Sierra de Madrid, with three dogs at my feet.



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Work Experience

Work Experience

  • 2018 / Current

  • 2018 / Now

  • Freelancer

    Product, Brand & Content Designer

  • 2023 / 2024

  • Alldefi

    Product Designer (Freelance)

    Product Designer (Freelancer)

  • 2021 / 2024

  • Usyncro

    Product Designer (Freelance)

    Product Designer (Freelancer)

  • 2018 / 2020

  • Rebellion

    Head of Brand (Freelance)

    Head of Brand
    (Freelancer)

  • 2017 / 2018

  • BBVA / Metastartup contractor

    Product Designer

  • 2016 / 2017

  • SocialMood

    Head of Design

  • 2014 / 2016

  • CódigoMedia

    Head of Design

Other Projects

Other Projects

  • 2024

  • Dimirror

    Product & Brand Designer

Published Work

  • 2012

  • Prodigiosos mirmidones

    Antología y apología del dandismo
    Capitan Swing

    Illustrator

  • 2012

  • Mediología: Cultura, tecnología y comunicación
    Gedisa & Liguori Editore

    Illustrator

  • 2011

  • Guía de Mad Men

    Reyes de la Avenida Madison

    Capitan Swing

    Writer