Product & Brand Designer
Sierra de Madrid, Spain
Mar Garachana
Mar Garachana
Mar Garachana
SwearIt
SwearIt
Year
Year
2020
2020
Info
Info
Building early-stage brand and product design for a blockchain platform promoting transparency and truth.
Building early-stage brand and product design for a blockchain platform promoting transparency and truth.
Deliverables
Deliverables
Brand Identity · Product Design · UX & UI · Visual Language · App Design
Brand Identity · Product Design · UX & UI · Visual Language · App Design
Description
SwearIt is a blockchain-powered platform designed to certify and verify brand claims, promoting transparency and trust. At its core, the product registers the full lifecycle of a product, linking it to specific proof points that are verified by trusted third parties — with each verification securely stored on the blockchain. I worked on both the brand identity and app design, tackling complex flows like onboarding new products, managing third-party validation, and sharing verified data with end users. We also developed POCs for leading brands such as Desigual, Corpinat, and El Corte Inglés to demonstrate the platform’s business value.
Engagement
6 months (early product definition phase)
Brief
Design a brand and digital product that communicates credibility, innovation, and trust, while managing the complexity of a blockchain-based verification system.
Challenge
SwearIt was in its earliest phase — with only a few functional documents and a clear vision: empower brands to prove their claims through blockchain transparency. But transforming this into an accessible and trustworthy product for real users required building both brand and product foundations from scratch.
The main challenge lay in designing for credibility without overwhelming users with technical complexity. The UX needed to guide companies through multi-step flows like product registration, third-party validation, blockchain certification, and public sharing — all without losing clarity or usability.
And all of this had to be wrapped in a brand that inspired trust, security, and innovation.
Approach
I worked hands-on across both brand and product, helping shape the visual and user experience from the ground up:
Created the full visual identity for SwearIt, including logo, color palette, typography, and imagery — balancing modernity with transparency.
Designed a visual language that felt open and future-facing, but grounded in clarity and professionalism.
Worked on the early version of the app, focusing on complex user paths like product uploads, third-party approvals, blockchain registration, and consumer-facing sharing.
Ensured the interface communicated complex technology in human, clear ways — making blockchain features feel useful, not intimidating.
Helped define the UX flows in collaboration with the founders, shaping a usable MVP that could evolve with scale.
Outcome
The result was a compact but conceptually rich product — a strong base brand and app design that allowed SwearIt to move forward with credibility and clarity in a complex space. The product’s social and technological purpose — building truth into business — made it a uniquely rewarding challenge. This project allowed me to work at the intersection of ethics, technology, and design — using clarity and creativity to translate a powerful idea into a product that users could actually engage with. A great example of how I bring versatility, fast thinking, and values-driven design to early-stage innovation.
Description
SwearIt is a blockchain-powered platform designed to certify and verify brand claims, promoting transparency and trust. At its core, the product registers the full lifecycle of a product, linking it to specific proof points that are verified by trusted third parties — with each verification securely stored on the blockchain. I worked on both the brand identity and app design, tackling complex flows like onboarding new products, managing third-party validation, and sharing verified data with end users. We also developed POCs for leading brands such as Desigual, Corpinat, and El Corte Inglés to demonstrate the platform’s business value.
Engagement
6 months (early product definition phase)
Brief
Design a brand and digital product that communicates credibility, innovation, and trust, while managing the complexity of a blockchain-based verification system.
Challenge
SwearIt was in its earliest phase — with only a few functional documents and a clear vision: empower brands to prove their claims through blockchain transparency. But transforming this into an accessible and trustworthy product for real users required building both brand and product foundations from scratch.
The main challenge lay in designing for credibility without overwhelming users with technical complexity. The UX needed to guide companies through multi-step flows like product registration, third-party validation, blockchain certification, and public sharing — all without losing clarity or usability.
And all of this had to be wrapped in a brand that inspired trust, security, and innovation.
Approach
I worked hands-on across both brand and product, helping shape the visual and user experience from the ground up:
Created the full visual identity for SwearIt, including logo, color palette, typography, and imagery — balancing modernity with transparency.
Designed a visual language that felt open and future-facing, but grounded in clarity and professionalism.
Worked on the early version of the app, focusing on complex user paths like product uploads, third-party approvals, blockchain registration, and consumer-facing sharing.
Ensured the interface communicated complex technology in human, clear ways — making blockchain features feel useful, not intimidating.
Helped define the UX flows in collaboration with the founders, shaping a usable MVP that could evolve with scale.
Outcome
The result was a compact but conceptually rich product — a strong base brand and app design that allowed SwearIt to move forward with credibility and clarity in a complex space. The product’s social and technological purpose — building truth into business — made it a uniquely rewarding challenge. This project allowed me to work at the intersection of ethics, technology, and design — using clarity and creativity to translate a powerful idea into a product that users could actually engage with. A great example of how I bring versatility, fast thinking, and values-driven design to early-stage innovation.